‘Success can only be achieved with a kind of pioneer spirit.’
Asimo, the world’s fastest humanoid robot, who can run, jump, recognise faces, help out with simple tasks and communicate via sign language, is forming part of Honda’s brand new Ignition campaign.
Development of Asimo began in 1986, but the latest Mk4 version is autonomous, with the capacity to make decisions that determine his behaviour. As well as responding to verbal commands, he has the manual dexterity to perform complicated tasks. Honda’s intention has always been for Asimo to assist and not replace humans, but his most impressive work to date has perhaps been as a global brand ambassador. Here are some of the famous faces he’s met on his world tours.
